Business Turnarounds – The Advertising Section of Your Marketing Plan
By: André Larabie, CBC, MBA, PhD If your business is in danger of declaring bankruptcy, you will need a plan to reestablish it. This plan is traditionally called a Turnaround Plan. When creating a Turnaround Plan, a key component of this overall plan is the Marketing...
Business Turnaround Assistance – a Turnaround Expert
By: André Larabie, CBC, MBA, PhD Sometimes the situations associated with recovering a failing business can be so emotionally charged that you will have a difficult time seeing the situation for what it really is. This person will help you do that. They can be a...
Analyzing Your Revenue Streams To Identify Winners and Losers
By: André Larabie, CBC, MBA, PhD If your company is facing bankruptcy, then you are going to have to restructure the business. If you mainly sell products (rather than ser- vices), in order to restructure correctly, you will need to identify profitable products and...
Build and Maintain a List To Market and Grow your Business
By: André Larabie, CBC, MBA, PhD The Internet has introduced new methods of marketing your business, and a List is one of them. To utilize this method, you first need to understand the term “List.” A list is simply a list of email addresses, and these addresses are...
Analyzing Revenue Streams During a Business Turnaround
By: André Larabie, CBC, MBA, PhD If your business is in danger of failing and you chose to perform a turnaround, you can either bring in outside assistance or take the do-it-yourself approach. In any case you will need the help of an accountant and an attorney. If you...
Analyzing Your Revenue Streams – Removing Nonproductive Products and Services
By: André Larabie, CBC, MBA, PhD Actually removing a particular product you have identified as unprofitable is often not a realistic option for various reasons. Sometimes you will want to do that, but another approach is to increase the price of the product such that...
3 Steps to Increase the Revenue Stability of Your Company
By: André Larabie, CBC, MBA, PhD If your company is facing bankruptcy or you are in the process of a business turnaround, it is likely that your revenue streams are not as stable as they should be. Here are the 3 steps you need to take to make your company more...
Creating the Competition Section of Your Marketing Plan
By: André Larabie, CBC, MBA, PhD If your business is entering a turnaround phase, you will need to create a marketing plan for the transformed company. This marketing plan differs from a traditional marketing plan in that it will include discussion about the old...
Business Cost Cutting Tips – Company Vehicles and Lines of Credit
By: André Larabie, CBC, MBA, PhD Many companies provide vehicles to employees. These can be vehicles driven full time by the sales force or trucks driven home and parked at night by the installation crew. These vehicles are sort of a company benefit, and if they are...