By: André Larabie, CBC, MBA, PhD Sometimes the situations associated with recovering a failing business can be so emotionally charged that you will have a difficult time seeing the situation for what it really is. This person will help you do that. They can be a...

By: André Larabie, CBC, MBA, PhD If your company is facing bankruptcy, then you are going to have to restructure the business. If you mainly sell products (rather than ser- vices), in order to restructure correctly, you will need to identify profitable products and...

By: André Larabie, CBC, MBA, PhD The Internet has introduced new methods of marketing your business, and a List is one of them. To utilize this method, you first need to understand the term “List.” A list is simply a list of email addresses, and these addresses are...

By: André Larabie, CBC, MBA, PhD If your business is in danger of failing and you chose to perform a turnaround, you can either bring in outside assistance or take the do-it-yourself approach. In any case you will need the help of an accountant and an attorney. If you...

By: André Larabie, CBC, MBA, PhD Actually removing a particular product you have identified as unprofitable is often not a realistic option for various reasons. Sometimes you will want to do that, but another approach is to increase the price of the product such that...

By: André Larabie, CBC, MBA, PhD If your company is facing bankruptcy or you are in the process of a business turnaround, it is likely that your revenue streams are not as stable as they should be. Here are the 3 steps you need to take to make your company more...

By: André Larabie, CBC, MBA, PhD If your business is entering a turnaround phase, you will need to create a marketing plan for the transformed company. This marketing plan differs from a traditional marketing plan in that it will include discussion about the old...

By: André Larabie, CBC, MBA, PhD Many companies provide vehicles to employees. These can be vehicles driven full time by the sales force or trucks driven home and parked at night by the installation crew. These vehicles are sort of a company benefit, and if they are...

By: André Larabie, CBC, MBA, PhD If you own a business, there is a good chance that recent economic conditions are putting excessive pressures on your business too, so much so that it might feel as if your company is headed for serious trouble. Like many others, you...

By: André Larabie, CBC, MBA, PhD There are several ways to increase your customer buying frequency. Consider Costco, which requires that their customers pay an annual membership fee. Once the customer has paid the fee, they are then obligated to make purchases to...